SARAH POTEMPA

Dream Big, Make Waves

As a celebrity hairstylist, I have created waves, braids and iconic red carpet styles on the most talented and beautiful women in the world. Over the years, beauty editors would interview me to help everyday women recreate these celebrity looks. One day, I was on the phone with an editor explaining how to create the perfect beachy wave and I said, “Hold the curling iron upside down, wrap the hair backwards and away from your face!” She laughed and said, “It sounds so complicated, upside down and backwards!” I expressed how I wished there was an easier way. I immediately sketched out the idea for a curling iron that you could hold upright. In order to curl both sides and go away from the face, I designed a rotating iron that would revolutionize the way that women curl their hair. The concept was simple: you’d be able to hold the iron up-right, a little clamp on the bottom would hold the end of the hair, and a “go” button would give you full control of the rotation so you could curl your hair in to the perfect beach wave in minutes! 

I shared this idea with my sister, Erin; she took a leap of faith, quit her job as a corporate lawyer, and invested the following two years into research and development to help me create this new product. From that moment on, we made it our mission to help people around the world feel more confident and beautiful in their everyday lives. When we first started Beachwaver Co, we were a team of two. Our sister Emily joined us shortly after. We drove the truck to deliver the product ourselves, we stored all of the products in our own apartments, we personally pitched to every buyer. We create our own content. We demo every day and if it changes one person’s life, it’s all worth it!