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Learn from the Celebrity Hairstylist that created #365daysofbraids


Sarah Potempa is a celebrity hairstylist whose clientele includes Lea Michele, Emily Blunt, Camila Cabello, Reese Witherspoon, Busy Phillips, and many more! She has styled hair on photoshoots for Vogue, Marie Claire, Vanity Fair, and W Magazine. As a respected beauty expert in the industry, Sarah has appeared on The Today Show, The Real, and Extra! She creates compelling social content for the most powerful media outlets in the world, such as Allure, Glamour, Cosmopolitan, Byrdie Beauty + PopSugar. Sarah is also a contributor for UsWeekly, Refinery29, Elle and more. Sarah Potempa is also the inventor of the patented Beachwaver® curling iron.

Sarah is the founder and CEO of the 50x award-winning Beachwaver Co., a beauty tools & haircare company dedicated to innovation, accessibility, sustainability and empowerment. Beachwaver Co. haircare products are vegan, recyclable and free of negative energy.