BRAIDS & BEACHWAVES:

60 million views in 2 days? Celebrity Hairstylist Sarah Potempa breaks down her most viral videos in this free series! Wondering why some videos go viral or how to get your content featured on larger publications like Buzz Feed and Brides magazine? Tune in to find out Sarah's secrets to creating strong content and how to master braids, space buns, and dutch fishtails (a look she created on Reese Witherspoon)! Also, learn how to curl your hair with The patented Beachwaver®, a rotating curling iron she invented and used to create the iconic look of the Victoria's Secret Fashion Show!

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BEACHWAVER BACKSTAGE

VICTORIA'S SECRET

FASHION SHOW


With 50+ Beauty Awards – The Beachwaver has been featured in People, Allure, and Cosmo Magazine! 

THE SECRET TO PERFECT HAIR

LOVED by Celebrities everywhere! The Beachwaver has been seen making waves at runway shows across the country!


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FEMALE FOUNDED

One celebrity hairstylist, one lawyer, and one photographer.

Meet the sisters who took a simple sketch of a product, and now have multiple utility and design patents, billions of online press impressions, and millions of customers across the globe!

Dream Big, Make Waves.

Sarah Potempa

CEO of The Beachwaver Co.®


Graduating from NYU with a degree in Business and Creativity, Sarah went on to become a globally recognized celebrity hair stylist. Sarah's clients include Camilla Cabello, Busy Phillips, Reese Witherspoon, and Emily Blunt among other musicians, actresses, and artists! As an expert in the beauty industry, she regularly does national TV appearances on the Today Show, The View, The Doctors, QVC, and Extra! Sarah has been featured in USWeekly, People, Allure, Cosmopolitan and Oprah Mag! With a desire to educate and empower everyone to style their own hair, she invented the award-winning Beachwaver®. Sarah is married to a dentist and has 2 creative kids that love to create content! She travels as a stylist and passionately leads the research and development for The Beachwaver Co.®

Follow Sarah @sarahpotempa


Erin Potempa-Wall

President of The Beachwaver Co.®


Erin is a lawyer and the mom of 4 kids under the age of 7. She graduated from the University of Notre Dame, following in the footsteps of her dad, who played football and won the National Championship. Erin is passionate about human rights, loves advocating for small business owners, and believes that women deserve every opportunity equally. She loves shopping for glasses in Korea, her husband’s cooking, and rescue bulldogs. She is an avid reader, passionate about equal rights, and loyal to her family. Erin is a risk-taker and a visionary, and she gave up her corporate law career to co-found The Beachwaver Co.®. Erin and Sarah hold multiple patents and trademarks, and are proud to be self-funded female founders and American inventors.

Follow Erin @erinpotempawall


Emily Potempa

Creative Director of The Beachwaver Co.®


As the Creative Director, Emily loves to travel and take photos. She has an eye for aesthetics and a mindset of a tech guru. Growing up, she shared a room with Sarah in a household of 7, as well as in Ireland when the two studied abroad together. Emily was Sarah’s first client and the first person to ever try the Beachwaver® curling iron. As a graduate of Indiana University, she is proud to be a Hoosier. Holding a Master’s degree, Emily is hard-working, free-spirited and fun. She left her career in reality tv casting and production to be the Creative Director of The Beachwaver Co.® You can find her on camera in Australia, taking a hot yoga class, or listening to The Avett Brothers while sipping on an Americano.

Follow Emily @potemily